Empowering Creativity

Light is a crucial design element. The world's first photographers and cinema pioneers were fully aware of this fact. In the meantime, the technology used in this domain has evolved by quantum leaps. Professionals have long embraced paradigm changes in digitalisation, image processing, storage media, and much more. Only light has remained the same - and with it our mission to accompany this evolution and to actively drive progress in professional lighting technology forward. Since 1958, our company has been characterised by a spirit of innovation and entrepreneurship. Today, our broncolor and VISATEC product lines are the world's leading brands for flash and lighting systems in professional photography. Countless studios around the globe rely on these indispensable tools. At the same time, Kobold has become a genuine synonym for light in the TV, film, broadcasting, and video communities. Precision, latest-generation technology, quality, reliability, and user-friendly designs are among the assets integrated in our products. To safeguard our leadership, we pursue the ongoing refinement and enhancement of all the systems we manufacture. A constant quest for optimisation and suggestions from our partners at the front lines are two sources of inspiration that put the fulfilment of real-world user needs in the focus of our development efforts. We invite you to explore the vast range of possibilities accessible to you with broncolor, VISATEC, and Kobold products. If you have questions or suggestions, please do not hesitate to make use of the feedback options offered by our Website. We look forward to hearing from you.

broncolor philosophy

broncolor flashlight equipment and continuous light sources are designed to meet the high demands and expectations in professional photography. Our high-quality products stand for the technological and market leadership of broncolor. They offer the photographer increased operational ease when realizing the challenges of daily photographic work. broncolor's leadership is based on consequent alignment of our products with the changing market needs and trends. We consider new innovative product development as well as continuous enhancement and improvement of our product range as true commitments to our customers. That's why broncolor flash units are as they are: not the smallest, not the lightest, not the lowest-priced - but simply the best with regard to the price/performance ratio.

broncolor 50 light years ahead

Bron Elektronik AG has been making lighting and flash systems for photographers since 1958. The company’s anniversary slogan – "50 light years ahead" – reflects the fact that its market leadership is based on 50 years of light, so to speak. Its success is no coincidence: Bron is specialised in a narrow but deep range of products, pursues intensive research, develops superior equipment, and is always accessible to customers. A family atmosphere reigns at the Allschwil headquarters, and the company’s 90 employees are highly motivated. The success story really began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. They coated lenses, sold X-ray systems, and imported and distributed photographic equipment. A year later, they were appointed Dimitri Rebikoff’s distributor of flash units for studio photographers. Rebikoff discontinued production in 1952, but Bron & Co. hired his two employees and began to manufacture the flash units under the broncolor label. A great brand was born. In 1958, the brothers founded Bron Elektronik AG to develop, manufacture, and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all shares of Bron & Co., and Pierre acquired Bron Elektronik AG.